New year, same old churnalism

The Express and MailOnline have both published a story today - in their 'news' sections - claiming that 8:52pm tonight is the perfect time to find a partner through online dating.

And the entirely unbiased source of this extraordinary revelation?

Internet dating website match.com.

As Michael Marshall notes at the excellent Bad PR blog:

Sometimes, PR is so lacking in subtlety it can be astounding.