Wednesday, 10 April 2013

MailOnline falls for April Fool's Day story

This article was published by the Croydon Advertiser's website on Sunday 7 April:

The Daily Mail has reported that Westfield are to erect a statue of Kate Moss in their new Croydon shopping centre - less than a week after the 'news' was the Advertiser's April Fool.

We reported on April 1 that the Australian retail giant had commissioned the statue to "cheer up the town" after reading an article in the Mail which said Croydon was the second unhappiest place to live in the UK.

The prank claimed that directors had chosen Kate Moss because her famous haircut - the Croydon facelift - summed up their plans for the Whitgift Centre, but that Hammerson, partners in the £1 billion joint venture, preferred a statue of comedian Ronnie Corbett.

It also featured an image, created using Photoshop, of shoppers surrounding a huge statue of Kate in the Whitgift Centre.

Despite publishing an article after midday which said the idea had been scrapped, the Daily Mail published a story on its website yesterday which reported the plan as fact.

Towards the bottom of the article about Moss's appearance at an Aids charity fundraiser, it reports that the supermodel, who grew up in Addiscombe, is "soon to be honoured in her home town".

The reporter states that Westfield will build the statue and repeats our made up claim that the company has commissioned sculptor Marc Quinn to produce a replica of his 18-carat gold statue which shows Kate in a yoga pose.

The MailOnline article written by JJ Anisiobi - published on 6 April - has now been edited to remove the claims.

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