On Saturday night, News of the World showbiz editor Dan Wootton had an exclusive to share with his 90,000 Twitter followers:
And if they missed that, he followed it up seven minutes later with:
Ninety minutes later, there was more:
Two minutes later:
And there was yet another plug one minute after that:
On Sky News on Sunday morning, Wootton admitted it wasn't actually a done deal - Cole hadn't actually agreed to go back - but he said 'all the indications are that she will'.
Well, Wootton updated his followers today, without using his caps lock or the words 'sensational' or 'bombshell':