Alas, it turned out the 'secret' was that lots of alcohol, fizzy drinks and crisps are bad for you, while fruit, vegetables and exercise are good for you.
On 18 October 2010, the Express revealed what they claimed was the 'Secret of a longer life', which was that eating a healthy, varied diet was good for you.
And the front page of Wednesday's Express has another familiar-sounding health 'secret' to reveal, a 'key' that has been found by 'experts':
And what is this 'secret of a longer life' this time? Nathan Rao explains:
Britons can add up to 15 years to their lives by following a simple four-step plan, a breakthrough study revealed yesterday.
Not smoking, regular exercise, not being overweight and eating a Mediterranean-style diet could 'substantially reduce' the risk of early death.