It is not unusual for Richard Desmond's Star to run stories about programmes broadcast on Richard Desmond's Channel 5.
And with yet another outing of Celebrity Big Brother starting in a couple of weeks, the Star needs to start promoting it now. So we have 'Cowell's secret Big Bro sex romps' on the front page.
Has Simon Cowell - who isn't dead - been having 'secret Big Bro romps'...whatever that means?
Here's the story:
Simon Cowell’s stunning ex-lover Jasmine Lennard is set to give TV censors a nightmare on Celebrity Big Brother next month.
The model, 27, signed a legal agreement never to spill the beans about her sizzling six-month fling with The X Factor boss.
However, the sexy lass is struggling to keep her lips sealed.
Oh. So someone who apparently had a 'fling' with Simon Cowell six years ago is going on Celebrity Big Brother (and won't be able to talk about it).
As Star editor Dawn Neesom might say, this is a headline that is 'eye-catching' rather than accurate.