Monday, 22 October 2012

The Mail, Mail on Sunday and Pippa's party book

On 30 October 2011, a 'Mail on Sunday Reporter' wrote an article stating that Pippa Middleton was:

close to signing a book deal on how to be the perfect party hostess.

But, the paper warned:

The sisters' parents, Carole and Michael, were widely criticised for appearing to promote their party business on the back of the Royal Wedding earlier this year.

Pippa's advisers will also be careful to avoid the pitfalls of Paul Burrell, Princess Diana's former butler, whose book on hosting parties, Entertaining With Style, was published in 1999.

Mail columnist Peter McKay thought the venture 'distasteful'. Under the headline 'For your sister's sake, don't cash in, Pippa!', he wrote:

In a perfect world, it would be preferable if Pippa Middleton did nothing whatever that was reliant on being the sister of the future Queen Consort. But we, the reading public, have a degree of responsibility for that. Don’t buy it, if she does. Publishers obviously think that, in large numbers, we’d purchase anything by Pippa....

There is an alternative. She’ll always be Kate’s sister. Why not simply be proud of that, avoiding anything that appears to exploit this happy stroke of fortune?

A month later, the Mail on Sunday's Katie Nicholl reported that a £400,000 deal had been signed for the book.

Then, Mail columnist Jan Moir tutted her disapproval:

Pippa Middleton seems a lovely girl, but not the sort who could teach anyone very much about anything. And I can’t imagine the Queen will be best pleased that the ambitious sister of the Duchess of Cambridge has trousered £400,000 for her first book, a manual on entertaining. But never underestimate the Pippa!

A sneak peek of her hostess with the mostest party tips tome reveals the following nuggets: 1. To be a social hit, make sure you have the right equipment: a lovely big sister. 2. Get her to marry the heir to the throne. 3. Remember, bumpkins, it’s napkins, not serviettes. 4. Serve the peanuts before the pud.  5. Is there a hyphen in cash-in?  6. Can I have my money now?

Months later, Amanda Platell attacked the Middletons who, she said:

have an unsettling air of snootiness about their behaviour.

She added:

Why, for example, were Pippa and her brother James in the royal box at Wimbledon last week? Not because of their party-planning and cake-baking credentials, that’s for sure.

Pippa is now about to release her own party-planning guide, for which she’s said to have secured a £400,000 publishing deal. If it wasn’t for the royal connection, she’d be lucky to be writing recipes for the Bucklebury parish magazine.

In July, the Mail published an article (headline: 'Gold medal for cashing in goes to...' etc) about the Middleton's company Party Pieces, claiming it may have been in breach of Olympic advertising rules. When they were given the all-clear, the Mail failed to update its readers. This followed attacks on Party Pieces for their Jubilee merchandise ('could they have been a bit less tacky?') and for 'cashing in' on the Royal Wedding.

However, in yesterday's Mail on Sunday:

Exclusively in this weekend’s Mail on Sunday, you’ll find the first part of Pippa Middleton’s glorious guide to simple, creative entertaining, from her sensational new book – Celebrate: A Year of British Festivities for Family and Friends. This weekend we have 24 glossy pages of magical Hallowe’en tips and brilliant bonfire night ideas.

The Mail on Sunday may have thought it 'glorious' by the Mail's Peter McKay was still not impressed:

Can Her Royal Bottomness really have received a £400,000 advance for this tripe?

And how much more did she receive from the Mail on Sunday?


  1. So, let me get this right. Some people are choosing NOT to sit on their arses and work for a living instead of sponging off the state and The Daily Mail is disapproving of their choice to do so? Well knock me down with a feather.

  2. Let me say this: I would never attend a dinner party thrown by anyone who worked for The Fail. I imagine the police would need to be called to break up a fray because I'd punched the slimey, self-righteous, self-important, racist, homophobic, xenophobic, sexist, finger-pointing, blame-shifting, fact-corrupting, child-leering, lying little get on their ultra-Conservative nose.

  3. There's a bit of a double-standard at work here, isn't there?

    It's OK for a newspaper to profit from buying, printing and selling paparazzi photos and interviews with people who once sat on a bus with Kate Middleton, but when someone actually related to her appears to take advantage of the connection, they are attacked for "shamelessly cashing-in."

    If I were famous, I think I'd prefer my family to profit from it rather than a bunch of random strangers.


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