Hanna Flint's article begins:
Her personality is as bland as the colour of her coat.
So it comes as no surprise to see Chantelle Houghton admire a sofa in the same beige shade.
Whether someone writing about a coat and a sofa being a similar colour should be throwing around the insult 'bland' is open to question.
But if the people at MailOnline think that Houghton is so 'bland' it seems curious they've mentioned her in 131 articles this year, including 59 since 1 September.
(Hat-tip to Helen Lewis)