The card says:
If you had a rich boyfriend he'd give you diamonds and rubies. Well, maybe next year you will - when you've bigger boobies!
The Mail reported on the outrage that followed:
The article says:
American novelist Maureen Johnson was travelling though [sic] the UK when she came across the card. She took a picture and posted it to Twitter with the message: 'Dear @HallmarkPR, SERIOUSLY???? #letsmessgirlsupearlywithcards'.
The card sparked outrage across the social media service and by Saturday evening, her message had been re-tweeted more than 1,000 times.
It is not known which shop the author was in when she came across the card, but Hallmark UK claimed to be surprised that it was still on sale.
But this isn't true. American author Maureen Johnson had sent a tweet that included @Cheesyhel's pic - the latter's Twitter handle is revealed on opening the photo in Johnson's tweet.
Today, Johnson tweeted what happened:
She then revealed the contact she'd had with Mail reporter Niamh O'Doherty:
On Saturday, December 8, 2012, Niamh O’Doherty wrote:
My name is Niamh O’Doherty and I’m a reporter from The Daily Mail. We’re just writing a story about the Hallmark Card you found yesterday, and were wondering if you’d like to comment on it. Would you also be able to tell us in which shop you picked up the card?
Thanks so much,
From: Maureen Johnson
Sent: 09 December 2012 04:26
To: Niamh O’Doherty
Subject: Re: Query from the Daily Mail
I didn’t find the card. It was found in the uk by someone else. I had surgery this week and was not traipsing about! I think HuffPo reported it that way, but I have no idea why.
Dec 9 (1 day ago)
Thanks Maureen, appreciate it. Here’s to a speedy recovery!
Update: Given the Mail article was published online on 8 December, and Maureen's reply was not sent until the 9th, it seems the Mail ran the article without waiting for her reply, based on a misunderstanding of her original tweet. However, at time of writing, two days on from being told the truth by Maureen, the Mail has not corrected the story.