YouGov asked 1,854 adults 'how much do you trust the following to tell the truth?' with a number of different professions listed - politicians, doctors, journalists, police and others.
Compared to results from 2003, trust in the media has declined significantly across the board.
Here are the results:
BBC News journalists
Total trust: 60% (81% in 2003)
Total not much/no trust: 34%
ITV News journalists
Total trust: 49% (82% in 2003)
Total not much/no trust: 43%
Journalists on 'upmarket' newspapers
Total trust: 41% (65% in 2003)
Total not much/no trust: 51%
Journalists on 'mid-market' newspapers (Mail, Express)
Total trust: 21% (36% in 2003)
Total not much/no trust: 71%
Journalists on 'red-top tabloid' newspapers
Total trust: 10% (14% in 2003)
Total not much/no trust: 83%
Of the 25 professions listed, BBC came 6th, the mid-market newspapers 15th and the red-top tabloids 25th. Last. Behind estate agents and, amusingly, EU officials.
The results aren't a one-off. An Ofcom survey in May 2010 showed newspapers were the least trusted source for news. The Committee for Standards in Public Life's 2008 Report showed TV news journalists - trusted by 46% of people - far ahead of broadsheet (36%) and tabloid (10%) journalists.
It is hard not to conclude that the broadcast regulator Ofcom (with its power to fine for serious breaches of its Code) does a far better job of maintaining standards - and therefore trust - than the PCC (with its power to allow newspapers to bury two sentence 'clarifications').
As Minority Thought points out, it was only in July that Mail Editor Paul Dacre was happily telling us all that:
They [critics] will probably never concede the truth, which is that the PCC has over the years been a great success story. Britain's newspapers are infinitely better behaved than they were two decades ago. Yes, the industry can do more to improve standards. We will rise to our challenge.
The public doesn't seem to be able to see them rising to the challenge and don't seem in awe of this great improvement in behaviour. That's why the number of people who trust tabloid journalists a 'great deal' is, err, 1%. That's why the number of people who have a 'great deal' of trust in journalists on the so-called 'mid-market' papers (like the one Dacre edits) is, err, 1%.
Anyone would think Dacre had some vested interest in plunging his head in the sand and pretending everything is fine.
It would, however, have been great to see Dacre's reaction to the fact that news journalists from the BBC, that organisation he seems to have such an irrational hatred of, are trusted far more - far, far more - than journalists on his paper.
(via Roy Greenslade and Minority Thought)