Tuesday 15 November 2011

The Express and the weather

Daily Express, 8 October 2011:


By Nathan Rao:

Britain is braced for an Arctic blast which will bring record low temperatures within weeks, forecasters said last night...

Britain is likely to be hit by temperatures as low as minus 20C – perhaps even lower – and widespread heavy snow as early as the start of next month.

Daily Express, 2 November 2011:


By Nathan Rao:

Britain faces a sudden shivering end to the exceptionally warm late autumn with temperatures plunging towards Siberian levels.

Winter weather will arrive with a vengeance with temperatures well below zero within the next fortnight.

Daily Express, 14 November 2011:


15 comments:

  1. It's not even -20C in Irkutsk. What a useless paper but how did you manage to pick out those front pages without Diana on the front?

    ReplyDelete
  2. This is my favourite kind of post. Just enough rope.

    ReplyDelete
  3. Yesterday's front page said "November to be warmest for 353 years, but shock cold blast is on the way."

    Amazing that people actually get paid to make up this drivel.
    Even more amazing that people actually pay good money to read it.

    ReplyDelete
  4. Thank goodness for the Express. The Met Office has trouble predicting the weather for tomorrow, but the Express can predict it weeks in advance!

    BTW are the vitamin C pills to offset the damage done by all the junk food promotions done by the Express during the year?

    ReplyDelete
  5. I particularly like the numbers too. Express obviously started their records 10 years before the official ones!

    ReplyDelete
  6. The cover for 8th October is almost a perfect express front cover!! Bullshit weather story, crap give-away and 2 x shameless cross-promotion!!!

    ReplyDelete
  7. Here's the game:
    In a few weeks' time, if we get bad weather expect to see Express headlines about unprepared councils demanding to know why they didn't take notice of the Express's prediction. Otherwise, expect to hear nothing more about this 'prediction'.

    ReplyDelete
  8. And I wonder why November has been so mild?

    ReplyDelete
  9. Why not Tweet Nathan Rao and ask him to explain. I have by - oddly - no reply!

    ReplyDelete
  10. Just noticed the offer to win a motorhome.

    I think it would be hilarious if a traveler entered and then won a free home off the Express.

    ReplyDelete
  11. This is scare mongery at its worst as far as older people are concerned. Panic buying and worries about surviving the cold. Trouble is nobody seems to do anything about it and people keep buying it despite its outrageous and inaccurate front pages.

    ReplyDelete
  12. If you guys bothered to do google it you will see where they get there info from , these headline are not bullshit they are fact.

    http://www.exactaweather.com/UK_Long_Range_Forecast.html

    http://www.weatheraction.com/pages/pv.asp?p=wact37

    ReplyDelete
  13. Generally speaking you can totally disregard anything that The Daily Express prints as it is renowned for its bizarre and highly inaccurate headlines,especially where the British weather is concerned. In May of this year the banner headline in the Express predicted a blazing hot summer which would be with us throughout June and July. And we all know what a lousy summer we had. What truly amazes me is why anyone bothers to read this so called newspaper.

    ReplyDelete
  14. A forecast isn't a fact. And "Exacta" is a lone geography student pulling stuff out of thin air, never forecasting anything but extremes. I see he's making a bit from advertising a salt company, whose demand has no doubt increased because of extreme "forecasts" by, er, Exacta Weather. Everyone's a winner, eh? Except accuracy.

    No excuses for the Express either, though.

    ReplyDelete
  15. 'Bothering to do Google', as someone says,is besides the point. These are headlines in a national newspaper. No other paper runs with these headlines , regardless of where they get their information. Its up to the Express to judge accuracy and how it will affect people, and they rarely seem to do so.

    ReplyDelete

Thanks for taking the time to leave a comment.

Comments are moderated - generally to filter out spam and comments wishing death on people - but other messages will be approved as quickly as possible.