As Mail editor Paul Dacre was telling the Leveson Inquiry that he was 'proud' of MailOnline, the website was publishing another of its blistering showbiz exclusives:
The article is typical MailOnline fare - get some photos of a celebrity, look at their clothes and the people they are with, describe what the photos show and try to make a 'story' out of it.
In this case, MailOnline hack Holly Thomas says Amber Heard was spotted wearing the 'exact outfit she had on the day before'. But the photos used in the article to prove this point suggest this may not be true. Look, for example, at the neckline:
But what of the claim that the pictures show that Heard has 'moved on' after a 'rumoured' split from her girlfriend and has been spotted with a 'mystery woman'?
Well, Thomas should have looked at this MailOnline article from 25 January 2012 in which Amber was out (in the same dress!) with what appears to be the same 'mystery woman' - who is identifed as...her sister, Whitney.
UPDATE: Within one hour of posting a link to the above on Twitter, the original article was removed from MailOnline (thanks Mike).