The article by Simon Tomlinson - which amounts to: person with funny name gets photo shown on TV - then publishes the picture:
This blog was contacted by an eagle-eyed reader who pointed out that the font doesn't quite look like the one the BBC News Channel uses.
A comment on the MailOnline article makes the same point, and also questions why they would include the 'LIVE' caption while showing photographs from viewers.
Further doubts were raised by other comments. One said:
Strange, I live 12 miles from Lutterworth and we haven't seen so much as a flake of snow all day. Maybe that should read FAKE instead of flake!