Cynics might suggest that using two pictures of a blonde in lingerie (plus another of her in a bikini) is a shameless way of getting hits to the website.
They would be right.
After all, isn't this the exact same story, with two of the exact same pictures, that the Mail website published only three weeks ago:
Yes. It is.
Here's an extract from the original 'story':
The campaign is Tess's first major lingerie campaign in more than ten years.
La Senza said Tess's Steal The Show campaign, which features her in a showgirl setting with top hat and cane, aims to bring together the two sides of every woman - playful and fun, yet glamorous and confident.
Tess said: 'As a mum-of-two, I was flattered to be asked to model for La Senza's Christmas lingerie campaign.
'It was great fun becoming a showgirl for the day, complete with top hat and cane.'
And here's an extract from today's brand new story:
La Senza said that Tess's Steal The Show campaign, which features her in a showgirl setting with top hat and cane, aims to bring together the two sides of every woman - playful and fun, yet glamorous and confident.
The campaign is Tess's first major lingerie campaign in more than ten years and while she had been looking glowing and slender on the show, she looks in even better shape in the adverts - no doubt thanks to clever lighting in the studio.
'As a mum-of-two, I was flattered to be asked to model for La Senza's Christmas lingerie campaign,' she said earlier this month.
'It was great fun becoming a showgirl for the day, complete with top hat and cane.'
Amazing. It's as if they have just used the same pics and words as three weeks ago to cash in on the fact she was on TV last night.
Perhaps Mail Online Editor Martin 'news is far more important to us than showbiz' Clarke would like to explain where the news value is in this once, let alone twice.
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"clever lighting in the studio"
ReplyDeleteotherwise known as airbrushing on the computer. i know it is off topic but i am really sick of airbrushing and of papers either publishing airbrushed images and praising the unrealistic representation that results from it or else doing "circle of shame" style stories where they criticise celebrities and women for not looking airbrushed! the whole thing is contributing madly to the low self esteem, unhealthy body image and culture of unrealistic representation that is flooding our consciousness.
by praising tess daly;s post baby figure and not attributing the "flawlessness" of the photos to airbrushing the mail are saying that women who don't shift their baby weight have in some way "failed", that looking sexy and being a sexy mother is the most important post partum goal and offering an unrealistic and unfair protrayal of women's bodies, and i am SICK of it!