Roy Greenslade is reporting on a backlash from the public and from other newspapers - including those very hostile to Labour.
Here's what The Sun wrote two days ago:
Blundering Mr Brown left war hero Jamie Janes's grieving mother in tears by sending her an error-filled letter of condolence in which he even mis-spelled their name.
The hand-written note to heartbroken Jacqui JANES about her 20-year-old son, began: Dear Mrs JAMES.
Good job the paper is on hand to make sure Mrs Janes' name is always correct. Oh wait:
Still, the paper - which promotes itself so heavily on its backing for 'Our Boys' - wouldn't misspell Wootton Bassett, the Wiltshire town which has held 98 repatriation ceremonies for dead soldiers:
Hmm. But at least they didn't illustrate the death of a British soldier with a picture of some grinning broadcaster:
Some people might call mistakes like those 'bloody shameful'.
(Hat-tip to fisher1980 and Harry's Place for first and third images)