It is a campaign about one of the big issues of the day.
Well, not really - it's a crusade to stop the clocks being put back an hour this autumn:
Here's the start of Martyn Brown's article:
The Daily Express today launches a crusade to stop Britain being plunged into early evening darkness every autumn.
The Time for Change Crusade would give us an extra hour of daylight in the evening all year.
Prime Minister David Cameron said last night he would “look at” whether Britain should turn the clocks back each year.
The Daily Express is calling on the Government to move UK time forward by an hour permanently, bringing the country into line with much of the rest of Europe.
Our crusade has already won the backing of politicians and campaigners who say longer, brighter evenings would make roads safer.
He goes on to list a small number of people and organisations who back the plan.
But another paper had a slightly different take on the issue:
David Cameron sparked fury yesterday as he agreed to consider plans to move Britain’s clocks forward by an hour all-year round.
Ah, 'fury'. Where would the tabloids be without it?
The article continues:
English MPs want the Prime Minister to introduce British Summer Time throughout the year to give families one hour more of daylight in the evenings.
But most Scots are firmly opposed as they fear children would travel to school in darker mornings throughout much of the winter, risking more traffic accidents. Tourism chiefs south of the Border back the move to bring Britain into line with most of continental Europe, saying it would boost the leisure industry...
...the move remains strongly resisted in Scotland, where it would mean that in winter, the sun would not rise until almost 10am.
The journalist, Paul Gilbride, goes on to quote a number of people opposed to the plan, including the Scottish government.
And where does Gilbride's article appear?
Err, the front page of the Scottish Daily Express:
No wonder he blames 'English MPs' for wanting the change and forgets to mention the 'crusade' by a certain newspaper...
(Hat-tips to Adam Bell and Duncan Stott for the story, and Bryan McComb for the pic of the front page)