And it was told off four times. In one week.
Yet Roy Greenslade thinks he's spotted the Sunday Express doing a similar thing:
The Sunday Express ran a two-page spread yesterday for HomeSun, the solar electricity company. It offered readers the chance to have a free solar system installed in their house. At the top of both pages, headlined "Solar so good... with HomeSun", there was a clear label very properly stating that it was an "advertising feature".
But readers who turned on a couple of pages would then have found a "news story", 'Give yourself a warm glow' that was a virtual re-run of the advertising content. It was little more than a puff for the offer, with approving quotes from a HomeSun spokeswoman and the company's chief executive.
The ASA, like the PCC, don't have any particularly meaningful powers of punishment, however, which probably explains why it keeps happening.