'TOWIE' refers to The Only Way Is Essex, a 'constructed reality' show that is broadcast on ITV2. In the week ending 8 May, BARB records viewing figures of 1.5m - the second most-watched programme on the channel.
Therefore, it should be fairly easy to 'escape' from the programme.
But there seems to be little escape from 'news' about the cast members of TOWIE if you ever browse the Mail website. On 24 May (at around 8pm) there were six articles about the show on the homepage.
Indeed, since the 23 May, the Mail website has published all this:
And what fascinating stuff it is, too.
Even by the usual standards of MailOnline chief Martin 'news is far more important to us than showbiz' Clarke, 22 articles in just over four days seems a little over-the-top.
But the fact that the cast are currently on holiday in Marbella means the Mail can publish even more pictures of young bikini-clad women on their website.
Of course, at times the Mail pretends to be appalled by the show. It pretends to ask, with a sigh, 'is there no escape?' while also 'reporting' on every bikini change. After it won the Audience Award Bafta earlier this week, Claudia Connell lamented:
watching shallow, vain, dim people being shallow, vain and dim is only entertaining for a few minutes. And not in a ‘so bad it’s good’ kind of way.
Then she added:
TOWIE owes its success to a youth audience, a youth vote and incredibly good PR that ensures that the Day-Glo cast are never out of the headlines, whether they’re falling drunkenly out of nightclubs or making bitchy comments about one another in interviews.
'Never out of the headlines'.