But it is not.
Today's story (on the front of Richard Desmond's Daily Star) reveals that Brian Dowling, host of Big Brother (broadcast of Richard Desmond's Channel 5), told new! magazine (owned by Richard Desmond) that he'd like Jasmine Lennard - a former partner of Cowell and housemate on Celebrity Big Brother - to reveal some 'sex secrets'.
But the Star told us under the very similar and equally misleading front page headline 'Cowell's secret Big Bro sex romps' on 31 July:
The model, 27, signed a legal agreement never to spill the beans about her sizzling six-month fling with The X Factor boss.
So nothing has been, or looks likey to be, 'revealed'.
As Star editor Dawn Neesom told the Leveson Inquiry:
We do rely on people picking up the newspaper off the news stands, which is why our front pages have to be as eye-catching as we can make them.
Shame they aren't as accurate as they could make them.