Showing posts with label churnalism. Show all posts
Showing posts with label churnalism. Show all posts

Monday, 21 January 2013

Blue Monday, How I Hate Blue Monday

Blue Monday is complete nonsense.

As Dean Burnett says in the Guardian today:

every year, much of the media become fixated on a specific day – the third Monday in January – as the most depressing of the year. It has become known as Blue Monday.

This silly claim comes from a ludicrous equation that calculates "debt", "motivation", "weather", "need to take action" and other arbitrary variables that are impossible to quantify and largely incompatible.

He adds:

Its creator, Dr Cliff Arnall, devised it for a travel firm. He has since admitted that it is meaningless (without actually saying it's wrong).

In today's Mail, Luke Sakeld also writes about Blue Monday:

It has been suggested that the concept of ‘Blue Monday’ was based on junk science drummed up by a travel company as a clever ploy to have us booking holidays to sunnier climes.

But this comes halfway through the article - after many sentences which clearly suggest Blue Monday is a genuine thing. The spur this year appears to be a press release from Anglian Home Improvements, which may just have an ulterior motive for suggesting natural light and windows can improve a person's mood. 

The headline on today's article is:


However, the sheer emptiness of Blue Monday - and the laziness of the 'journalism' - is revealed by this:


Yes, that's the 'today is Blue Monday' article, based on the same press release, but written by Sean O'Hare, that the Mail published last week.

It said :

it comes as little surprise that today is said by experts to be the most depressing day of the year.

Depressing, indeed.

Ben Goldacre's excellent article - from 2006 - on the background to Blue Monday is worth reading.

(hat-tip to Edward)

Thursday, 17 January 2013

'No truth whatsoever'

Five days ago, the Mirror reported that Tour de France winner Bradley Wiggins was:

teaming with Paul Weller and Bruce Foxton on new single.

The article didn't have any confirmation from Wiggins, Weller, Foxton, any of the others said to be involved, or their spokespeople. Just one anonymous source:

A source said: “It’s all incredibly exciting and has been in the pipeline for some time.

“Everything has finally been signed off though, and a date set for mid-February.”

The Mirror's article has now vanished from its website - very possibly as a result of this post on Weller's Official Facebook page:

'No truth whatsoever'.

Mike Dawes at MailOnline, the Huffington Post and the Express all repeated the story based solely, it seems, on the Mirror's anonymous source. There doesn't appear to be have been any fact-checking by any of them - just some copy-and-pasting. The Express article was published after the Weller denial.

Five days on, all three articles remain live and uncorrected.

(Hat-tip to oboogie at MailWatch Forum)

Wednesday, 2 January 2013

New year, same old churnalism

The Express and MailOnline have both published a story today - in their 'news' sections - claiming that 8:52pm tonight is the perfect time to find a partner through online dating.



And the entirely unbiased source of this extraordinary revelation?

Internet dating website match.com.

As Michael Marshall notes at the excellent Bad PR blog:

Sometimes, PR is so lacking in subtlety it can be astounding.

Monday, 3 September 2012

Tripe

On 23 August, the Mirror and the Mail wrote about tripe.



The Mail's Anna Edwards reported:

Now in an attempt to persuade a younger crowd to tuck in, sellers are turning to Facebook and YouTube to convince youngsters it's a tasty dish worth trying.

The Lancashire-based Tripe Marketing Board is pushing for a revival of the 'delicacy' which was popular with impoverished Victorians, but now attracts widespread revulsion.

Both papers quoted the Chairman of the 'Tripe Marketing Board':

Sir Norman Wrassle, the Tripe Marketing Board chairman, said tripe suffers from a poor reputation but the industry is fighting back.

'We have recently invested heavily in our communications strategy, using the social media like Facebook and Youtube to get our message across,' he said.

But one look at the website of the Tripe Marketing Board suggests all may not be what it seems. It includes 'tripe facts' such as:

Prisoners of the Spanish Inquisition were forced to either eat tripe or be burnt at the stake. Many chose the latter

And:

The first tripe takeaway, Tripe Hut, opened in Manchester in 1979. It closed the following year

And:

The Tripe Marketing Board was set up in 1992 to replace The Tripe Council when its CEO, Paul Mellor, left to pursue a solo career.

There's a poll where you can vote on whether you 'hate' or 'loathe' tripe. 

Hardly a good way to market tripe.

Then there's that Chairman, Sir Norman Wrassle. The photo used on the Tripe Marketing Board website looks like an old photo of an old man. That's because it's a photo of Bror Lagercrantz, a Swedish politician who died in 1981.

The small print on the website reveals that LEB Limited is behind it:

We manufacture and sell promotional material, including fridge magnets via William Blunt & Sons.

We are publishers of allegedly humorous books under the TMB Books imprint.

TMB Books - TMB as in Tripe Marketing Board. They've issued an apology for their one book:

the warning on the cover of Forgotten Lancashire And Parts Of Cheshire And The Wirral that the book is “99% fact free” is misleading. The warning should, in fact, read “100% fact free.” TMB Books would like to apologise to all customers who have pointed this out and hopes that this does not spoil their reading enjoyment.

The alarm bells should be ringing for any journalist writing this stuff. But that assumes they bothered looking at the website at all...

(Hat-tip to the Press Gazette, who also covered the recent churnalism involving a base-jumping Michael Fish)

Saturday, 2 June 2012

Dating with Desmond

Today, the homepage of the Daily Star leads with three stories about the Jubilee. The next 'story' is this:


That's the fourth most important story of the day?

The headline and intro reeks of churnalism, but it's only when you read the article - which carries no byline - that you see how shameless it is:

Finding time to make new friends can be hard if you’re already juggling a million things on a daily basis.

And that’s something many of us with hectic lifestyles can identify with. Around five million Brits admit to being too busy to widen their social circle – but what’s the solution?

You need a fast, easy and affordable way to meet like-minded people to have fun with, be that grabbing a drink, chatting over a pub lunch or heading out to the cinema.

Well there’s never been a simpler or safer way to find what you want – and it’s quick, easy and free to join.

Whether you’re just looking for friendship, to date casually, or even a lasting relationship, [name removed], Britain’s newest dating website, promises to make it easier than ever before to meet people you click with in a safe, secure and trusted environment.

Forget anything you may have heard in the past about online dating. There’s a very good reason why more people than ever before are logging on.

Clearly, this is a sales pitch, not a news story. It goes on to name the website in question seven times, and links to the site on five of those occasions. 

An almost identical article about this dating site appears on the Express' website too.

Although churnalism among newspapers isn't exactly uncommon, this is particularly blatant. And when you click through to the dating website, it suddenly becomes clear what's going on here - at the bottom of the homepage it says:

Operated for Northern & Shell by The Dating Lab.

Richard Desmond's Northern and Shell also owns the Star and the Express.

Friday, 25 May 2012

Star's ad campaign for Big Brother begins

The front of today's Daily Star claims there is a 'Fury over Big Bro live sex show':


The article, by Peter Dyke, begins:

Big Brother bosses will spark a major controversy by screening a live sex show in the house.

A 'live sex show'? On Channel 5? Rather than on one of Richard Desmond's 'other' channels?

It sounds unlikely. And as the article goes on, it becomes clear this is hype:

Producers unveiled the luxury Las Vegas-style BB13 house yesterday and it contains the ultimate kinky bedroom.

They have cordoned off two double beds and surrounded them with mirrors and lighting.

It is a clear hint they want the randy wannabes to couple up and put on a rompathon.

So there is no 'live sex show'. And even if there was a 'live sex show' when Big Brother starts next month, broadcasting rules would limit what Channel 5 could show anyway.

Is there any 'fury', as claimed in the front page headline? No. The article does not name, or quote, any furious person or organisation.

So no live sex show and no fury. It is another of those headlines that editor Dawn Neesom would say was 'eye-catching' rather than true.

This is simply about one of Richard Desmond's papers plugging a show on one of his TV channels. Dyke remembers to give the date and time of the broadcast of the first episode of the new series.

It's not the first time the Star has misused 'live sex show'. On the front page on 3 December 2008, it claimed Britney Spears had performed a 'live sex show' on TV when in fact she had simply done a song-and-dance routine on Good Morning America.

And trying to sell Big Brother (and copies of the paper) on it's sex content isn't exactly a new tactic for the Star either. Housemates will 'strut their naked stuff' or the programme will be 'full of naked romps' or it will be the 'sexiest Big Bro ever'. So for today's paper to claim this is a 'shock plan' is nonsense. It's the same tired old 'plan' that the Star claims is afoot every year.

Helpfully, MailOnline's JJ Anisiobi has joined the ad campaign, copying-and-pasting the Star's article into a 'story' which claims the series is already 'courting controversy'.

Wednesday, 18 January 2012

Drake/Leon Best

In an article in the 'sport' section of MailOnline, a headline claims:


Rik Sharma reports:

not many people will have harboured the desire to appear identical to Newcastle United footballer Leon Best.

Nothing against Best of course, but let's be honest, he's not what you would call a household name - although if he continues to score goals like his winner against QPR on Saturday, maybe that will change.

But this girl not only wants to look like Best, her 'favourite soccer player eva', but she'll show you how to as well. Just in case, you know, you ever wanted to.

Using a variety of cosmetics like hair lotion, eyeshadow and eyeliner, she talks you through her creepy transformation from a regular looking girl through to a carbon copy of the striker.

'Add a silver necklace if you wish,' she says. 'And then the transformation is complete.'

The Mail has embedded the video from YouTube at the end. What it hasn't done, however, is read any of the comments under it (or, it seems, any of the comments under its own article). The vast majority are pointing out this isn't really about Leon Best at all. This version of the video is a spoof.

The 'girl' in question is Promise Phan, who has posted lots of videos on YouTube of her using make-up to make herself look like other people - Angelina Jolie, Justin Bieber and Kim Kardashian among them.

Leon Best would certainly seem an unlikely addition to that list. Indeed, what Promise Phan was actually doing was transforming into a rapper called Drake.

Sharma would also have known this if he had read an article (about the 'real' video) which appeared only six days before on...MailOnline:


If Sharma hadn't read the Mail, it is possible he had read Mirror Football's 3pm Extra, which highlighted the video an hour or so before his article was published. It appears the Mirror hadn't realised it was a joke, either.

There is now a link to a second clip embedded in the video, in which someone pretending to be Best speaks to someone pretending to be a journalist about the coverage:

All because you couldn't spare some common sense to do a background check on where this video had come from.


Thursday, 12 January 2012

Re-heating old quotes for front page news

On the day that Daily Star editor Dawn Neesom was giving evidence to the Leveson Inquiry, her paper came up with this front page story:


The Guardian's Media Monkey notes:

Gripping stuff too, as actor Benedict Cumberbatch tells of the terrifying moment he was carjacked in South Africa while filming mini-series To The Ends of the Earth. "The actor, 35, and his pals were ambushed when their car blew a tyre in an isolated spot in South Africa, he revealed for the first time last night." First time? Not quite. 

What the Star omits to mention is that Cumberbatch spoke at length about the 2004 incident in an interview with the Prince's Trust, back in 2010. He also spoke about it in an interview with the Guardian's Weekend magazine, also in, er, 2010. 

What the Star also omits to mention is that all the quotes it uses today appear to have been lifted - entirely - from an interview published in October 2010.

Despite this, today's splash has also been picked up and repeated by the Mail, Sun, Metro, Telegraph and Mirror.

Neesom told the Inquiry that the front page of her paper has to be as 'eye-catching' as possible so people pick it up on the newsstands. That obviously includes re-heating 15-month-old quotes about an incident from seven years ago.

Tuesday, 6 December 2011

Churnalism to sell pomegranate-extract capsules

When former Daily Star reporter Rich Peppiatt gave evidence at the Leveson Inquiry last week, he referred to the 'huge influence' of PR on tabloid 'stories':

There are more PRs than there are journalists. You get into your inbox every day dozens upon dozens upon dozens of press releases from various companies all trying to get in the paper, get their brand mentioned.

And many of them do get into the paper. Every day there are numerous 'stories' in the papers based on surveys of 2,000 people (so we're told). But, said Peppiatt:

the veracity of where that survey has come from -- is it representative, how many people were asked -- are simply not questions you're encouraged to ask. You know, you just take it at face value: "Yeah, I'm sure that will do for us." Because as I say, it's not about necessarily finding the truth of something; it's simply sort of filling the hole.

If it's not based on a survey, it's based on academic or scientific research. For example, a few weeks ago, this press release was repeated by the Express:


The paper's Nathan Rao stated:

Now a study shows an extract of it taken regularly could slow down the deterioration of the body’s DNA cells, which in turn can delay the ageing process.

Later in the article, he reported that it was an 'industry-funded study'.

The press release was designed to sell pomegranate-extract capsules PomeGreat PurePlus. The Express mentioned the product:

Commercial versions of the extract are already available in the UK from the Pomegreat PurePlus company in a capsule form or as a juice drink.

They also mentioned that the 'study' had been untaken by Dr Sergio Streitenberger at 'Spain’s Probeltebio laboratories'.

What the paper didn't say was that Streitenberger is: 

head of research

at ProbelteBio - and ProbelteBio just happens to be: 

the manufacturer of PomeGreat® PurePlus.

The Mail's Tamara Cohen also wrote up the press release uncriticially.

Sunday, 16 October 2011

Churnalism to sell curry

According to reports in several papers, Rochelle Peachey has just been crowned 'Britain's curry queen' after eating curry 'for her last 29,565 meals'.

The Daily Star said:

Red-hot Rochelle Peachey has eaten curry for her last 29,565 meals.

The Mail said:

The mother of one, 49, from Gants Hill, Essex, has just been crowned the country's curry queen - after eating the spicy food for her last 29,565 meals.

It was National Curry Week last week and so some curry-related churnalism was to be expected. And here it was, produced by a well-known brand of curry sauce. Oh, and Peachey just happens to run a dating website which gets mentioned in most of the articles too.She's also written books about dating in which she appears to reveal that she eats a lot of seafood salad.

But 29,565 currys to the exclusion of everything else? Really?

Well, according to Peachey's comments in the Mail:

'I eat three curries a week and if I've got left overs I'll eat it for breakfast the next day.'

How can having it for 'her last 29,565 meals' equate to 'three a week'?

Indeed, if she was eating three curries a week, it would take 189 years to reach 29,565.

The Metro's version of the story claims instead that it is actually 29,565 'spicy meals' rather than just curry. But that wouldn't be so good for National Curry Week, would it?

When asked to confirm if she really had eaten that many currys, Peachey replied:


Indians?

But she had been linking to the Mail and Star stories on Twitter. Asked then if anything in the story was accurate, or just a PR stunt, she replied:

It's not the most convincing response ever, is it?

And a comment on the Mail's article from a person named Rochelle states:



Friday, 7 October 2011

MailOnline churns press release, uses CE

Yesterday, the Leveson Inquiry team held a public seminar on the 'competitive pressures on the press and the impact on journalism'.

At this event, Mail on Sunday editor Peter Wright said:

"You can never start from the assumption that something is wrong...You never send a reporter out to go and prove something, you send them out to examine if something is true. You very often start with a gut feeling about a certain event about which you only have partial knowledge and the job of the reporter is to find out what really is going on."

This is the editor of the newspaper that, over the last two weeks, has repeatedly claimed that the BBC has 'dropped', 'jettisoned' and 'replaced' BC/AD with BCE/CE, despite the fact that isn't true and the BBC told his reporter it wasn't true.

It seems the job of his reporter was to go and find what was really going on, but then the paper decided to publish the assumption/gut feeling anyway.

And that myth still refuses to die. On 5 October, the Mail's Simon Caldwell reported on 'a front page editorial in L’Osservatore Romano, the Vatican’s official newspaper':

"The BBC has limited itself to changing only the description, rather than the computation of time, but in doing so, it cannot be denied that it has made a hypocritical gesture...an act of enormous foolishness."

So the Mail on Sunday writes a bogus attack on the BBC, and both it and the Mail keep the lie going by pretending it's true, and by reporting on the reaction of people who believe their stories.

Caldwell then writes:

The new guidance from the BBC asserts that the abbreviations for Before Christ and Anno Domini (the Year of the Lord) infringed its protocols on impartiality.

It instructs employees to instead replace them with the non-religious phrases BCE and BC – Before Common Era and Common Era.

This is clearly not true, given what the BBC has said about it being up to indivduals to choose - a statement relegated to the end of the article, after Caldwell repeats all the criticisms made by people who think the terms have indeed been 'dropped'.

But what's this?

Angry Mob points out that in an article published under the 'Daily Mail Reporter' byline last night, there's this sentence:


It had been up on MailOnline for hours, but the subs acted within 30 minutes of Kevin's post being published. And, not for the first time this week, they acted a little too fast:


In the rush to hide their hypocrisy, they mistakenly changed CE to BC. Seven minutes later, they changed it again:


So how did this happen? As Michael King pointed out, the article was a lazy cut-and-paste job from this press release from Harvard-Smithsonian Center for Astrophysics. They said:

A thousand years ago, a brilliant beacon of light blazed in the sky, shining brightly enough to be seen even in daytime for almost a month. Native American and Chinese observers recorded the eye-catching event. We now know that they witnessed an exploding star, which left behind a gaseous remnant known as the Crab Nebula.

The same object that dazzled skygazers in 1054 C.E. continues to dazzle astronomers today by pumping out radiation at higher energies than anyone expected.

And the original MailOnline article said:

A thousand years ago, a brilliant beacon of light blazed in the sky, shining brightly enough to be seen even in daytime for almost a month.

Native American and Chinese observers recorded the eye-catching event.

What they were witnessing was an exploding star, which left behind a gaseous remnant known as the Crab Nebula.

The same object that dazzled skygazers in 1054 C.E. continues to fascinate astronomers today by pumping out radiation at higher energies than anyone expected.

Unsurprisingly, analysis from Churnalism.com shows that 96% of the MailOnline article is straight from the press release.

(Huge hat-tips to Kevin, Tim Miller and others)

Friday, 19 August 2011

Churnalism to sell coffee machines and a 'sleazy' app

Yesterday, the Mail reported:


This app is so 'sleazy', Daily Mail Reporter and the photo caption writer managed to mention the name of it eight times in the 600-word online article.

A shorter version appeared on page 13 of the print edition. But despite the 'sleaziness', both versions include a detailed desciption of how the app works, which makes it sound as if it has been copy-and-pasted from a press release:

The app, which caters to men and women of all sexual preferences, gives users access to a real-time ‘passion map’, a list showing the location of ‘compatibles’ – other users with similar interests or profiles – in the area.

They are then able to contact each other directly and propose a meeting. Recipients must approve an ‘interaction request’ first, and can also choose to hide their real location.


It uses GPS-style software to provides users with a real-time list of 'willing' singles in the immediate area.
The system means users can check how many singles are in a given place - such as a bar, nightclub, or city centre - before heading out.

Also in yesterday's Mail - placed prominently on page 5 - was an article with the headline:


This utterly transparent bit of 'research' was also covered in the Express:

Britons spend an average of £450 each on their favourite high street coffee every year, more than their home’s annual electricity bill...

Research shows we spend £430million a week on 511 million cups. The annual bill per person, £452.28, is higher than a typical electricity bill of £424.

And who produced this 'research' (based, as usual, on survey of 2,000 people)?

A company that makes espresso coffee machines.

What possible interest could they have in showing people how much they (apparently) spend in coffee shops?

Saturday, 9 July 2011

Churnalism to sell holidays, cheese, toothpaste, sandwiches...

As well as helping to uncover the extent of phone hacking at the News of the World, Nick Davies also brought 'churnalism' to people's attention. Davies wrote in the Press Gazette in 2008:

Where once we were active gatherers of news, we have become passive processors of second-hand material generated by the booming PR industry and a handful of wire agencies, most of which flows into our stories without being properly checked. The relentless impact of commercialisation has seen our journalism reduced to mere churnalism...

All local and regional media outlets in Britain - print and broadcast - have been swamped by a tide of churnalism. The scale and quality of coverage has been swept away. But the tide has not stopped in the provinces. The big national outlets can still support some real journalism, but here too, churnalism has swept through newsrooms.

Despite Mail editor Paul Dacre telling a parliamentary Select Committee that he 'refutes' the charge of churnalism at his paper, it and others still rely on PR to fill their pages. Flick through any newspaper on any day and you will usually find at least one story based on 'surveys' designed to get a company's name in the paper. Here are a few recent examples:

* Today, the Mail and Express are reporting that women pack too many items when they go away on holiday.

And which company conducted the survey of 2,000 women and would be interested in reminding people what essentials they need for their holidays?

Go Compare Travel insurance.

* Yesterday, the Mail and the Star reported that half our smiles are fake.

And which company conducted the survey of 3,000 people and would be interested in reminding people about their smiles?

'Toothpaste maker Biorepair'.

* On 6 July, the Express reported that 'one in seven Britons had laughed at a funeral'.

And which company conducted the survey of 2,000 people and would have an interest in reminding people about laughing?

'The Laughing Cow cheese company'.

* Also on 6 July, the Mail reported that people 'don't trust' dishwashers but found washing up by hand 'therapeutic'.

And which company conducted the survey of 3,000 people and would have an interest in reminding people about cleaning their home?

Vileda ('leaders in cleaning equipment').

* On 4 July, the Mail ran the headline 'Early lunch? The midday break is now a snack at 11am for workers'.

And which company conducted the survey of 2,000 people and would have an interest in reminding people about food at lunch time?

'Sandwich chain Subway'.

* On 29 June, the Mail ran the headline 'The end of the postcard: Facebook and texts mean 4 in 10 British holidaymakers no longer send notes to loved-ones'. The Express carried the same story, but not until 4 July.

And which company conducted the survey of 2,000 people and would have an interest in reminding people about their holidays?

'Online travel firm ebookers'.

* Also on 4 July, the Express reported that 'Women are so nifty in their fifties'.

And which company conducted the survey of 2,000 people and would have an interest in telling people how great life is after someone reaches 50?

Yours - the magazine for over 50s.

* On 10 June, the Mirror and the Express both reported that that day was the 'top day for sickies' as it was 'one of the busiest days for booking summer holidays'.

And which company conducted the survey and would have an interest in reminding people about booking a break?

'Travel website laterooms.com'.

* On 29 June, the Daily Mail reported that despite iPads, DVDs and computers, listening to the radio made people happiest.

And which company conducted the survey of 1,000 people and would have an interest in reminding people about how much people enjoy listening to the radio?

The Radio Advertising Bureau ('our aim is to encourage advertisers and agencies to consider radio more often as part of their communications solutions').

And on and on it goes...

Chris Atkins showed in February how easy it is for 'churnalism' to slip into the papers unchecked when several stories he had invented were regurgitated without question.

Because, as Davies reported in Flat Earth News:

80 per cent of [Fleet Street's news] is wholly, mainly or partially made up of second-hand material from PR and PA.

But that was one bit of research that many newspapers didn't want to report.

Friday, 1 July 2011

Express front page: vitamin supplement has just gone on sale

Another day, another health story on the front page of the Express:


Only yesterday, the Express was claiming there was a 'wonder pill' to 'reverse premature ageing'. This was an article by the paper's health correspondent Jo Willey, which echoed claims made on the front page of the paper two years ago about a compound called rapamycin. But, as with Wednesday's 'cake 'cures' dementia' story, it was jumping to conclusions based on some tests conducted on mice. It ended with a key quote:

Dr Dimitri Krainc, from Massachusetts General Hospital, said: “It should be emphasised that we are not recommending rapamycin as an anti-ageing medicine at this point. Safer versions would have to be developed for such purpose."

Today, there's a new 'wonder pill' for the Express to get over-excited about - and this one claims to be as good as eating five portions of fruit and veg a day. It's Jo Willey bringing us the 'good news' again:

A new pill containing all the goodness of the recommended five-a-day portions of fruit and veg could change the eating habits of millions.

The makers claim each capsule is packed with the vitamins and essential ­nutrients of a kilo of fresh produce.

According to Wikipedia, this product has been around since 1993, so although it only went on sale in the UK yesterday, it's not clear why the Express refers to it as a 'new pill'.

And including the words 'the makers claim' in the second sentence of the article gives the game away: this isn't a premature report about some research on mice. This is an actual product and the Express is doing its best to sell it to its readers:

Each capsule of the supplement Juice Plus+ contains 17 different fruits, vegetables and grains that are juiced and then made into a powder using a special drying process which does not damage the micronutrients.

This isn't front page news. It's a 556-word advert which even includes the crucial information that:

The pills cost £24.75 for a month’s supply and users are supposed to take four a day.

The Daily Mail's Claire Bates received the same press release as Willey. Her article contains several of the same points, mentions the same people who have endorsed it, and includes the same quotes from the UK distributor. The Mail helpfully provides a list of ingredients and RDA information and adds:

A month's supply costs £35.50 and a minimum order is four months.

It's not clear why the two papers have different prices, but it hardly matters.

The Mail does, eventually, recognise there are doubts about the product:

The company points to 16 clinical studies that found the pill supported the immune system, boosted heart health and effectively increased antioxidant nutrients in the body.

However, although the research was published in peer-review journals, most of it was funded by the manufacturer. The company say such sponsored projects are normal practice in the industry.

This claim is also made on Wikipedia, where it is stated (with references, removed from the following extract) that:

Of the published peer-reviewed studies on Juice Plus products, the majority were funded and/or authored by the manufacturer, Natural Alternatives International (NAI);or the main distributor, NSA.; two were funded by individual Juice Plus distributors; and one was conducted independently.

The Mail continues:

Scientists at the University of California Berkeley have also shed doubt on the glowing testimonials for the product.

They said it was impossible to deliver' nutrients of five servings of fruits in several capsules weighing 850mg.

They added in their Wellness Guide to Dietary Supplements: 'No capsules can substitute for fruits and vegetables, which contain the best balance of nutrients and phytochemicals.'

'You cannot "concentrate" significant amounts of them in a capsule.'

They warned that the supplement was distributed through a multi-tiered marketing scheme that gave it an exaggerated value and cost.

In the final three sentences, the Express finally mentions these doubts, quoting nutritionist Angela Dowden, who says:

"I would be dubious of anything claiming to give you your five-a-day in a pill...though this might be a tempting shortcut, it’s not one I would rely on."

Yet this comes at the end of the extended advert, after the supplement has already been called a 'wonder pill' and a 'sensation'.

And this is the front page lead news story of, in its own words, the 'World's Greatest Newspaper'.

Thursday, 12 May 2011

Churnalism to sell diet food

The Mirror says:


The Express says:


Meanwhile, the Mail says:


Each very similar article reveals the same results of the same 'survey' in much the same language. The Mail explains:

a survey has revealed that women don't think it is acceptable to wear bikinis on the beach once they reach 47...

the survey also revealed that women believe - perhaps a little unfairly - that miniskirts are a 'no-no' on anyone aged 35 or more and that high heels should not be worn by anyone over 51.

All three also use the same quotes from Caron Leckie, a representative of the organisation that commissioned the poll:

'It's up to individuals to choose when they should stop wearing certain items...it's very much personal choice.'

Right - so the point of this survey is what, exactly?

But then she adds:

'Saying that, everyone wants to look the best they can and now is the prime time to get in shape for summer....the secret to looking good is healthy eating'

And with that, the point of all this becomes clear. The organisation that commissioned the poll is in the diet food business. It explains:

We make dieting easy, we measure, count calories, cook, pack, ship and deliver delicous diet food straight to your door.

No wonder it wants to put 'getting in shape' and 'healthy eating' into people's minds.

So they produce some survey results, send out a press release that's copy-and-pasted into several newspapers - with the Mirror and Express generously putting it on their front pages - and then watch as their business gets lots of free publicity. It's dismal, but all too common.

Oh, and wasn't it Mail editor Paul Dacre who once told parliament his paper was 'not guilty' of churnalism?

Saturday, 16 April 2011

Mail caught copying old stories from BBC website (again)

Quotes from a Close Friend is a new 'media watching' blog which began last month and aims to highlight bad journalism and, in particular, celebrity gossip, political news and other stories which are based on the words of 'close friends' and anonymous sources.

The first post on the blog highlighted this Mail story from 10 March:


Why this story?

Because only the day before, I had read this old BBC story from 2003, which reappeared briefly in the ‘most popular: shared’ box on the front page of the BBC News website. It described a paper by a Dr Fox (sadly not the DJ or politician) – published in a medical journal – which recorded the various acronyms used by doctors to covertly describe their patient.

And as Quotes from a Close Friend points out, it's not just the same story, but it includes several rather familar sentences:

From the BBC:

Thus rheumatology, considered by hard-pressed juniors one of the less busy specialties, becomes “rheumaholiday”, the “Freud Squad” are psychiatrists, and “Gassers” and “Slashers” are anaesthetists and general surgeons respectively.

And from the Mail:

For example rheumatology, considered to be one of the less busy specialties, is ‘rheumaholiday’, the ‘Freud Squad’ are psychiatrists, ‘Gassers’ are anaesthetists and ‘slashers’ general surgeons.



They add:

To be fair to the Mail (what?), they might just have stumbled across the same journal the original BBC article came from, albeit 8 years later. However, the big problem with that theory is this not-in-any-way-lifted quote about the acronym TTFO (Told to f*** off);

From the BBC:

He told BBC News Online: ‘This guy was asked by the judge what the acronym meant, and luckily for him he had the presence of mind to say: ‘To take fluids orally’.”

And the Mail:

He said: ‘This guy was asked by the judge what the acronym meant, and luckily for him he had the presence of mind to say: ‘To take fluids orally’.’

So, perhaps the Mail came up with this story on their own, and phoned up Dr Fox, who gave word-for-word the same quote as eight years ago. Or, perhaps they’ve seen an eight-year-old story on the BBC website, rearranged some of the paragraphs, changed some of the words, and added a few extra examples. Answers on a postcard.


The answer is, of course, obvious.

After all, the Mail's been caught re-heating old stories from the BBC website's 'most popular' box at least twice before - once with a story about the removal of clips from YouTube, and once with an article involving wrongly-translated Welsh road signs.

Incidentally, the Mail website recently won the award for Digital Innovation of the Year at the Press Awards for demonstrating:

ingenuity and innovation in the use of multi-media applications and content.

Thursday, 3 February 2011

Churnalism to sell...films, Botox

Last Tuesday, several of the papers printed a 'story' that was designed to sell an app and get a recruitment agency's name in print.

A day or so later, the Mail, Express and Sun ran stories about a piece of (as yet unexplained) research on belief in the afterlife which coincided with the release of the film Hereafter.

Then yesterday, another dodgy bit of PR nonsense got the same treatment. It was also designed to sell something and was treated very seriously by some papers. It seems to have started in the Evening Standard in an article by their Health and Social Affairs Correspondent Sophie Goodchild. She wrote:

Young women are developing premature wrinkles from staring at their smartphones all day...

Really? Who says so?

...says a top cosmetic doctor.

Ah. The article goes on to name the doctor, reveal where his clinic is, and let him get away with saying stuff like this:

"The natural tendency is to squint at the screen when reading messages and as a result some people develop this area of tightness/small frown lines between the brows, which is easily rectified with the light use of Botox by an experienced doctor."

Who could he have in mind?

There's no evidence provided, no explanation as to how he knows the wrinkles are caused by using smartphones, nor any reason given as to why this doesn't seem to affect men.

But he's backed up by a beauty therapist, who claims to have:

noticed a huge difference over the past 18 months in my clients' faces

Unsurprisingly, she recommends a slightly different treatment which she can provide.

The same 'story' then ran in the Mail and the Sun with the same terms, the same quotes and the same 'experts' - all in the same order - to describe what all the articles called a 'phenomenon'.

There's no scepticism, no challenging - just lazy Phil Space churnalism.

Tuesday, 25 January 2011

Churnalism to sell an app

Last week, we had the annual trotting out of the 'Blue Monday' myth - supposedly the most depressing day of the year. It has rightly been dismissed as 'churnalism' and 'bullshit' by Ben Goldacre:

The "most depressing day of the year" began life as a "wacky academic" equation story. This is the kind of thing PR companies offer as "advertising equivalent exposure" for companies who want their brand in the papers.

The equation stunt was not the work of an academic, it was paid for by Sky Travel, and Blue Monday comes just after your first pay cheque arrives, the perfect time to book a holiday.

Well, according to several suspiciously similar stories in the papers today, then 10am on Tuesday is the most stressful time of the week. Here's the Mirror:

And the Mail:

And the Telegraph:


And the Express:


Every article contains the same 'facts' from what they all call 'research'. They all contain the same quotes from the same spokesman and much the same text in between. For example, here's the Mail:

The study of office workers aged between 18 and 45 quizzed respondents on their level of stress throughout the typical working week.

It found a quarter regularly feel stressed at work and for three quarters of workers they regularly come to the end of their tether by 11.16am each day.
But one in five find it gets too much before nine o'clock.

Four in ten blamed heavy workloads and a third said dealing with difficult clients or customers left them feeling frazzled.


Yet three in ten admitted it was their boss which caused them tension in the office and one in six blamed their colleagues for not listening to their cries for help.

And the Telegraph:

The study of office workers aged between 18 and 45 quizzed respondents on their level of stress throughout the typical working week.

It found a quarter regularly feel stressed at work and for three quarters of workers they regularly come to the end of their tether by 11.16am each day.
But one in five find it gets too much before nine o'clock.

Four in ten blamed heavy workloads and a third said dealing with difficult clients or customers left them feeling frazzled.


Yet three in ten admitted it was their boss which caused them tension in the office and one in six blamed their colleagues for not listening to their cries for help.

Yes, they are identical.

It is revealed, somewhat inevitably, that this 'research' is from a recruitment agency. They wouldn't have an interest in getting people thinking about their 'stressful' jobs, would they?

Yet it is only the Express, in its final sentence, that truly gives the game away:

[The agency] has just launched a smartphone app designed to take the stress out of finding a new job.

So a dubious bit of 'research' sent out to journalists in a press release in order to sell a smartphone app gets the classic 'churnalism' treatment.

Thursday, 23 December 2010

Mail plugs weight loss product

A ridiculous Mail headline for a ridiculous article:


Mail hack Paul Sims explains:

There are only two days to go before the biggest feast of the year. But for those who cannot help but ask for seconds of the Christmas turkey this might be enough to put you off.

According to a survey published yesterday partners who gain just 8lbs over the festive period could be single before the dawn of the New Year.


It seems adding just half a stone is enough for their partners to simply look elsewhere.

The 'survey' goes on to 'reveal' that:

42 per cent of men interviewed said they would be less attracted to their girlfriend if they gained half a stone in weight. And five per cent even said they would consider ending the relationship altogether.

Which doesn't really back up the headline that eyes definitely 'will' wander. But, frankly, analysing the 'results' of the 'survey' are to give it more credibility than it deserves. Why?

Because, as the Mail goes on to reveal, it was:

carried out by weight loss aid SlimWeight Patch.

And they wouldn't have a vested interest in getting people to think about their weight, would they?

The Mail have done their PR job for them. The 'article' ends with eight paragraphs of (unchallenged) quotes from a spokesman for the product. It looks suspiciously like a cut-and-paste job from a press release.

This dismal bit of 'churnalism' appeared on page 20 of today's print edition. It's a lazy puff piece which names the product three times and, online, includes a handy hyperlink to the website which sells the stuff:


Mail editor Paul Dacre once told a parliamentary select committee that he 'refutes' the charge that his paper does churnalism. So how would he explain this?

(Anton has also blogged about the Mail's article)

Saturday, 13 November 2010

Reporting that should carry a health warning

On the day the Express was changing its mind - again - about statins, the Mail asked: 'Can taking aspirin in pregnancy make your son infertile?'

As Primly Stable pointed out, this followed previous Mail articles - including one from August - that taking aspirin during pregnancy could 'prevent pre-eclampsia'. But it could also double the risk of miscarriage.

As NHS Behind the Headlines says in response to the 'fertility' story:

Current advice states that pregnant women should avoid ibuprofen and aspirin during pregnancy, although there is no evidence that occasional use of paracetamol is harmful. The results of this study are unlikely to change those recommendations, but women should seek advice from their GP or midwife before taken any medications during their pregnancy.

And they should not seek guidance from stories in the media. Yet articles about miracle cures or health scares have become a staple. Conflicting advice about the dangers or benefits of aspirin, for example, are common, as is poor reporting about medicine, science and research.

Recently, Angry Mob published a post on the 'unacceptable' way a recent study on CPR was reported, particularly by the Mail.

And there are plenty of other examples. Here's another one from the Mail:

How remembering to eat your celery could halt memory loss

A taste for celery is one that many people never acquire, but scientists have just given them a reason to eat it. They have discovered that a chemical found in high concentrations in celery – and in peppers – could halt memory loss as we get older.

The U.S. researchers say the plant compound luteolin reduces inflammation in the brain, which is associated with ageing and its related memory problems, by halting the release of molecules that cause the inflammation.

Only after that does the Mail explain the research was conducted on mice.

NHS Behind the Headlines explains:

Although this is interesting basic research that may give insight into at least one of the processes involved as the brain ages, its direct relevance to humans is limited.

The mice were given a relatively high supplement of pure luteolin. There is not sufficient evidence to suggest that normal dietary consumption of luteolin–rich vegetables such as celery can improve memory in humans.

And:

The Daily Mail’s report has exaggerated the relevance of this study to humans and the effect that eating celery might have on human memory.

Meanwhile, on 13 October, the Express ran the front page headline 'Drug to stop memory loss'.

The paper's health editor, Victoria Fletcher, wrote:

An anti-ageing drug for the brain has come a step closer after an amazing breakthrough by a British team of researchers.

They have discovered that the drug can halt the process that causes frustrating memory problems as we get older.

Early tests suggest the drug can block enzymes that trigger stress hormones linked to ageing.

Once again, it was only several paragraphs into the article that it was revelaed the tests had only been done on mice.

And, once again, NHS Behind the Headlines was not impressed by the way the story has been presented:

This is good research within its own right, and well documented by the researchers in their research paper. However, this is still early-stage research in animals. As there was no long-term follow-up of the animals and its effects on other types of memory, the findings have little immediate relevance to the health of people with dementia. The Daily Express’s front-page report is not justified by this research...

The newspapers have over-interpreted the relevance of these findings to humans.

A few days before that, both the Express and Mail reported on the latest research about the benefits of tea.

Tea, a heart protector: three cups a day can prevent cardiac problems, say experts, claimed the Mail.

Two cups of tea a day 'cuts heart disease' said the more optimistic Express.

But:

The review was reported in both the Daily Mail and Daily Express, whose reporting generally did not reflect the uncertainty of the study’s conclusions. For example, the Mail reported that three cups of tea a day can prevent cardiac problems, while the Express said drinking tea two or three times a day could reduce risk of the disease by 11%. These claims appear to be based on a 2001 analysis, which the reviewers considered to be flawed. The review actually suggests that this earlier research had several problems that undermine the certainty of the results.

Both newspapers also claim that drinking two cups of tea will provide as many antioxidants as eating five portions of vegetables. Although tea does contain antioxidants, the suggestion that it can be a substitute for the numerous health benefits of fruit and vegetables is not supported by this research.

On 18 October, the Express was leading on the 'secret' to a long, healthy life.

And what was this 'secret' that no-one could possibly have ever known about before the Express revealed it on their front page?

...research showed that the answer was a widely varied diet that might include oily fish, porridge oats and blueberries.

Hardly a surprise.

Next they'll be saying that drinking moderately, not smoking, doing exercise, watching your weight and eating less red meat is good for you.

Oh, they already have.

Also in October, the Mail's Fiona MacRae was reporting that 'having a child makes you more intelligent':

New mothers often grumble that their brain has turned into mush. But having a baby may actually make you brighter, a study has found.

Did the study find this? Not exactly:

This story is based on a small study which looked at the brains of 19 new mums, using scans to understand how they changed between two weeks and four months after having a baby. It found that the volume of the certain parts of the brain increased in this period, and that this increase seemed to be greater among women who used more positive words to describe their baby.

Contrary to what is implied by the newspaper, the study did not assess the women’s intelligence, and it is not possible to say whether the changes in brain volume led to any changes in intelligence or behaviour. Also, the study did not examine any women without children, so we cannot say whether the effect only occurs after birth or if it occurs in other situations where new skills must be learnt.

A similar leap was taken by Fiona MacRae in the article 'Violent films, video games and TV shows DO make boys aggressive'.

Watching violent video games, films and TV shows really can make children more aggressive, scientists believe.

DOES this study say that?

The small study looked at brain activity and automatic nervous response (skin sweating) in boys aged 14 to 17 years who were watching short video clips of low-to-moderate levels of aggressive behaviour. The researchers found that sweating and brain response to moderate aggression reduced over time, but response to milder scenes did not change as much. Despite what has been implied by the media, this study did not look at the boys’ behaviour.

Crucially, although this study may suggest some short-term changes in the brain activity of teenage boys watching aggressive material, it cannot tell us if it would actually influence their actions.

Back to the miracle properties of food, and the Express was claiming last week that:

A daily glass of beetroot juice could combat the onset of dementia among older adults.

NHS Behind the Headlines was less convinced:

This news story is a based on a small study in 16 elderly people...conducted over an extremely short time span. Its findings suggest that adults who eat a diet high in nitrates may experience an increased blood flow to certain areas of the brain within a short interval, compared with eating a diet low in nitrates.

However, this does not mean that beetroot juice, or any other food high in nitrates, can help prevent dementia or even improve mental function...

The researchers only measured blood flow in parts of the brain and did not measure the participants’ cognitive abilities. As such, it is not known whether a high nitrate diet does benefit people in this way.

What about the Mail's 'Strict diet two days a week 'cuts risk of breast cancer by 40 per cent'' which was highlighted in Ben Goldacre's recent article about the 'Daily Mail cancer story that torpedoes itself in paragraph 19'?

Well, it appears to have been an accurate cut-and-paste job from a press release, but Cancer Research UK pointed out:

...the way this study has been promoted, and subsequently reported, has been been misleading and inaccurate. In short, this was a study about dieting and weight loss, and not about breast cancer at all. And it can’t be used to conclude anything about breast cancer risk, nor about how women should or shouldn’t diet.

Cancer Research UK have also been at the forefront in challenging claims about cancer being a new, man-made disease.

Andy Coghlan at New Scientist said the:

assertions have dismayed cancer researchers, and have led to a rash of uncritical coverage.

Such as in the Mail, where Fiona MacRae, again, wrote 'Cancer 'is purely man-made' say scientists after finding almost no trace of disease in Egyptian mummies'.

Her article does include several passages very similar to the original press release. For example, press release:

...it was not until the 17th century that they found descriptions of operations for breast and other cancers and the first reports in scientific literature of distinctive tumours have only occurred in the past 200 years, such as scrotal cancer in chimney sweeps in 1775, nasal cancer in snuff users in 1761 and Hodgkin’s disease in 1832.

Mail:

The 17th century provides the first descriptions of operations for breast and other cancers. And the first reports in scientific literature of distinctive tumours only occurred in the past 200 years or so, including scrotal cancer in chimney sweeps in 1775 and nasal cancer in snuff users in 1761.

And, press release:

Evidence of cancer in animal fossils, non-human primates and early humans is scarce – a few dozen, mostly disputed, examples in animal fossils...

Mail:

Fossil evidence of cancer is also sparse, with scientific literature providing a few dozen, mostly disputed, examples in animal fossil...

But Cancer Research say the claims are 'false and misleading':

We were concerned to see headlines in the media today claiming that scientists say cancer is ‘purely man-made’. This is not only scientifically incorrect, but misleading to the public and cancer patients.

Our lifestyles have a great impact on our chances of developing cancer – as we’ve said many times. But the evidence that’s being used to justify these latest headlines doesn’t in any way support the assertion that cancer is modern or man-made.

Coghlan adds:

A quote from [Rosalie] David put out by the University of Manchester saying "There is nothing in the natural environment that can cause cancer. So it has to be a man-made disease, down to pollution and changes to our diet and lifestyle" caused particular consternation.

What's so wrong with that?

There are dozens of natural causes of cancer, including ultraviolet light from the sun, natural radiation from radionuclides such as radon in rocks, and infection by viruses that trigger cancer, such as the human papilloma virus, which causes cervical cancer and hepatitis viruses that can cause liver cancer. Likewise, soot and smoke from fire contain a multitude of carcinogens, as do fungal aflatoxins deposited on peanuts. "And that's to say nothing of cancers caused by genetic inheritance," says Kat Arney of Cancer Research UK.

David then had an opinion piece published in the Mail, which led Cancer Research to rebut the claims again:

Claims that cancer is ‘purely man-made’, based on an interpretation of a relatively small number of ancient remains, are confusing and misleading, and certainly don’t reflect the huge amount of scientific evidence piling up about the true causes of this devastating disease.

Sadly, so much science reporting seems to be 'confusing and misleading' because eye-catching headlines take precedence over accuracy.