Mail admits 'Winterval did not rename or replace Christmas'

On Monday 26 September, Melanie Phillips wrote a column in the Daily Mail that appeared under the headline 'Our language is being hijacked by the Left to muzzle rational debate'.

In it, she repeated false claims about the BBC's position on BC/AD. And she also said:

The pressure on Christians, however, is merely part of a far wider onslaught on Western culture through the hijacking or censorship of language.

Thus Christmas has been renamed in various places ‘Winterval'.

The Winterval myth has been repeated every year for over a decade as revealed in Kevin Arscott's excellent 2010 essay on the use and abuse of the term Winterval.

As Steve Baxter writes:

Winterval was the politically correct way of referring to Christmas; it was taking Christ out of Christmas; it was part of the PC killjoys' attempts to de-Christianise Britain and bring us all into an Iron Curtain world of secularist misery. The myth kept on coming back -- every year, at Christmas time, or before.

James, a regular reader of this blog, decided to contact the PCC about Phillips' claim. He had tried to make a complaint last year when the term appeared in the Express, but when Richard Desmond withdrew his newspapers from the PCC, they decided to drop the complaint.

Winterval had been used by couple of people in 2011 prior to Phillips, including fellow Mail writer Nigel Jones who said 'Christmas becomes Winterval'. But his column only appeared online. James wanted the Mail to admit in print that Winterval was not what the Mail and other papers had been claiming for years.

So he emailed the PCC on 25 September after Phillips' article was posted online. Once again the Mail took over a month to respond, but a letter signed by Executive Managing Editor Robin Esser finally arrived on 27 October. It began with an apology for the delayed reply and then said:

I am unsure what the complainant has to do with the piece about which he is complaining.

Does the PCC consider it is a matter of accuracy, as he does?

And that tone continued for much of the rest of the letter:

The nit-picking suggestion that the term "Christmas" refers only to Christmas Day cannot be supported by anyone with a modicum of common sense. And Phillips did not say the term was intended to replace Christmas Day. 

This is a bizarre statement, given that it is denying an accusation that wasn't made. It's true that Phillips never said the 'term was intended to replace Christmas Day' - but James never said she did.

Then, on the substance of the complaint, the Mail said:

there is plenty of evidence to show that the term "Winterval” has been bandied about as a replacement for Christmas, as Ms Phillips says, in various places...

There were complaints at the time from Christian leaders that this was a politically correct attempt to avoid talking about Christmas and thus to destroy the Christian association with the season.

Subsequently, lt became commonplace in the media to refer to the replacement of Christmas by 'Winterval'. 

The Mail was trying to argue that references to Winterval in the media backed up Phillips' claim that Christmas had been renamed in 'various places'. They enclosed a clippings file of such stories, none of which provided evidence for what Phillips had said.

The letter concluded:

I would urge the Commission to take a rational view of this complaint and reject it.

In response to a complaint pointing out Christmas has never been renamed Winterval, the Mail dismissed James' interest in the story, and strongly implied he was nit-picking, lacking in common sense and irrational. In his reply, he made very clear that he objected to the Mail's 'unhelpful' attitude. He also spent some time pointing out what Winterval was and how the myth had been debunked by people such as Mike Chubb, who actually coined the phrase.

The next reply from the Mail was markedly different. They repeated that when Phillips referred to 'various places' she wasn't talking about actual places, such as Birmingham, but 'various places' in the media. This seemed a stretch, especially in the context of her column, which was about the meaning of words. But even if you accept she did mean 'various places' in the media, that still isn't true. But this time Esser said:

we have no wish to fall out with the complainant and I would be sorry to see the temperature rising on this matter.

May I suggest the complainant  offers us a succinct letter setting out his view of “ Winterval” and, subject to the Editor accepting that, we will also attach it to the cuttings to warn about the future use of the term.

James said he hoped the Mail would mark the cuttings anyway, but declined to write a letter. He argued that it would carry no weight and that the Mail should admit its error in the new 'Clarifications and corrections' column. That is what it is there for, after all.

A few days later, the Mail offered to publish this:

We suggested in an article on 26 September that Christmas has been renamed in various places Winterval. Winterval was the collective name for a season of public events, both religious and secular, which took place in Birmingham over the Christmas period in 1997 and 1998.

James argued it was a good start, but didn't go far enough. He wanted 'suggested' (the trick they always try in corrections) replaced with 'stated'. He wanted 'over the Christmas period' removed. And he wanted a clear statement from the Mail that would show they were admitting their mistake and, hopefully, ending the Winterval myth once and for all. So he asked for this to be added at the end:

We are happy to make clear that Winterval did not rename or replace Christmas.

Somewhat surprisingly, especially given their original response, the Mail agreed to this wording and so, today, the Mail's 'Clarifications and corrections' column published this:

We stated in an article on 26 September that Christmas has been renamed in various places Winterval. Winterval was the collective name for a season of public events, both religious and secular, which took place in Birmingham in 1997 and 1998. We are happy to make clear that Winterval did not rename or replace Christmas.

This is excellent news and long overdue. It means that any future repetition of the Winterval myth by the media can now be easily challenged. If the Mail - the Mail - admits Winterval wasn't about replacing or renaming Christmas, there's no good reason other media should claim otherwise.

Is this the beginning of the end of the Winterval myth?

(For more, see Winterval: the unpalatable making of a modern myth by Kevin Arscott)

See you next year...

Tabloid Watch is taking a short break for Winterv...sorry, Christmas.

Huge thanks to everyone who has read the blog, left a comment, emailed with a suggestion, shared ideas, offered support, followed me on Twitter, re-tweeted a thought or shared a post. It really is appreciated.

While I re-charge my batteries, I highly recommend Kevin Arscott's essay 'The Winterval Myth' which clearly sets out what Winterval was and, more importantly, what it wasn't. As if to prove the point, Primly Stable has posted this picture, from the Birmingham Post, showing Christmas was never banned and replaced by Winterval:


Take care everyone.

Here's Charles Brown.

Winterval (again)

Yesterday, Local Government Secretary Eric Pickles issued a press release entitled 'Councils should take pride in Christmas celebrations.'

It came with all the usual nonsense about 'politically correct Grinches' and the 'War on Christmas':

"The War on Christmas is over, and likes of Winterval, Winter Lights and Luminous deserve to be in the dustbin of history."

Mr Pickles explained that the Christian festival has previously been ambushed by those intent on re-branding Christmas as a bland 'Winter festival', insisting that multi-cultural Britain can enjoy Christmas without abandoning its underlying Christian heritage in a misguided attempt to appease these politically correct 'Grinches'.

Ah, Winterval. Not even December and it's time for Winterval stories.

Although Paul Dacre has claimed that the Mail never does churnalism, 'Daily Mail Reporter' quickly bashed out a story, which involved copying-and-pasting all the quotes from Pickles.

And the Mail then stuck this headline on the story:


Winterval was, of course, 'ditched' in 1998-9 - which was the second and last time Birmingham council used it.

It did point out that:

the Winterval festival of the 1990s...combined secular and inter-faith religious elements

which is at least some progress from the usual 'Christmas renamed as Winterval' myth - the myth that appeared in Emma Wall's article in the Star:

A clutch of councils have cancelled Christmas and replaced it with multicultural holidays in a bid to be right-on.

Changes have included banning carols and even rebranding the celebrations “Winterval”.

Wall doesn't provide the name of one council that has actually 'cancelled Christmas'. And she has form on this - when the tabloids leapt on remarks made by the Pope during his visit to the UK in September, Wall wrote:

Speaking to a packed Westminster Hall in London, he urged people to turn their backs on the use of words like “Winterval” to describe the festival of Jesus’s birth.

Once again, she didn't name any person who had done this.

Over in the Express, there was lots of hyperbole about Christmas being 'saved' from the 'PC Brigade' and a 'major victory for common sense'. But hack Martyn Brown was also being less than truthful when he referred to:

Birmingham’s annual Winterval festival

That's 'annual' in the sense that it happened in 1997-8 and 1998-9 but not before or since.

Brown also said:

Town halls were last night ordered to celebrate Christmas in the traditional way

But Pickles' statement was 'urging', not 'ordering' (albeit 'urging' councils to stop using some terms that haven't been used for over a decade anyway).

In the Sun, Clodagh Hartley claimed Pickles had:

said the politically correct days of calling December 25 a "Winter Festival" must end.

That's not quite what he had said (he made no reference to Christmas Day) - and Hartley doesn't mention which council has renamed Christmas Day 'Winter Festival'.

The tone of the coverage, and the majority of the comments that have followed each article, are in praise of Pickles. The 'War on Christmas' myth lives on.

As Anton Vowl says:

...you can't put things in the dustbin of history if they didn't really exist. Say it once, say it a million times, but Winterval wasn't a way of taking Christianity out of Christmas. Say it loud, say it long, say it dressed as a Christmas turkey with a giant Nativity scene stuffed up your jacksy; it doesn't matter...

It's depressing. No-one's trying to ban Christmas, for fear of offending minorities, or anything like that. Must we go through this every single year? Oh, we must. 'Christmas is banned' is as much of a Christmas tradition as granny falling asleep in front of Where Eagles Dare after scoffing the Milk Tray, it seems.

The Winterval stories begin...

The tabloids have, predictably, leapt on the Pope's remarks in Westminster Hall that:

‘There are those who argue that the public celebration of festivals such as Christmas should be discouraged, in the questionable belief that it might somehow offend those of other religions or none.’

It is not, and never has been, clear who those 'those' actually are, or who the Pope is battling to save Christmas from.

But it's a line the Mail and its ilk have been spinning for years - and they're not likely to stop now the Pope has repeated it.

On the Sky News paper preview on Friday night, Mail columnist John McEntee used the old urban myth about 'Birmingham renaming Christmas 'Winterval'' as Exhibit A.

Over in today's Express, Gary Nicks begins his article with:

Pope Benedict XVI yesterday made an impassioned plea for Britain to return to its Christian values and condemned the “politically correct brigade” who dismiss Christmas.

See what he did there? Put 'politically correct brigade' in quote marks to make it appear that the Pope actually used those very words.

He didn't.

Nicks goes on:

In recent years there have been cases of schools cancelling Christmas Nativity plays for fear of offending non-Christians and ­replacing them with winterval festivals.

He doesn't provide any specific examples of 'schools' doing these things.

In the Star, Emily Hall writes:

Speaking to a packed Westminster Hall in London, he urged people to turn their backs on the use of words like “Winterval” to describe the festival of Jesus’s birth.

She writes this despite the fact the Pope didn't actually use the word 'Winterval' and didn't say anything about the 'use of words' to describe Christmas.

Meanwhile, the Sun's James Clench says the Pope:

let rip at the politically correct knuckleheads who deem [Christmas] offensive to other faiths...

He urged his VIP audience to use their "respective spheres of influence" to help turn back a tide that has seen Christmas renamed Winterval.

Quite how his audience can turn back a tide that doesn't exist is hard to say.

But how many more times are these lazy 'journalists' going to trot out this Winterval nonsense before they accept that it is 'bollocks'?

Perhaps the most notorious of the anti-Christmas rebrandings is Winterval, in Birmingham, and when you telephone the Birmingham city council press office to ask about it, you are met first of all with a silence that might seasonably be described as frosty.

"We get this every year," a press officer sighs, eventually. "It just depends how many rogue journalists you get in any given year. We tell them it's bollocks, but it doesn't seem to make much difference."

According to an official statement from the council, Winterval - which ran in 1997 and 1998, and never since - was a promotional campaign to drive business into Birmingham's newly regenerated town centre. It began in early November and finished in January.

During the part of that period traditionally celebrated as Christmas, "there was a banner saying Merry Christmas across the front of the council house, Christmas lights, Christmas trees in the main civil squares, regular carol-singing sessions by school choirs, and the Lord Mayor sent a Christmas card with a traditional Christmas scene wishing everyone a Merry Christmas".

How dare these 'politically correct knuckleheads' ban Christmas in such a way.