And after 579 posts it's clear some things never change.
For example, the first article this blog looked at was in The Sun and revealed that a 'Sky psychologist' had:
found a mix of bright colours, laughter and music can help lifts Brits from their winter gloom.
And where did this psychologist recommend gloomy Brits get this 'laughter and music' from?
Sky HD, of course.
And two days ago, The Sun was at it again. 'Fans thrilled by the first 3D telly in pubs' revealed:
An amazing telly revolution kicked off yesterday - football screened in 3D.
Fans who packed nine pubs for the ground-breaking trial were gobsmacked by the coverage.
Who could be responsible for this 'thrilling', 'gobsmacking', 'ground-breaking' 'revolution'?
Sky HD, of course:
And viewers across the country will be donning special specs too when Sky HD beams the cutting-edge pictures nationwide from April.
You would almost think The Sun has some vested interest in running ads-as-editorial for Sky...
(Hat-tip to Martin Burns)