During a live interview on Australian television, a bank worker was spotted behind the interviewee looking at pictures of model Miranda Kerr.
It's an incident that would probably give Dennis Norden a chuckle, but is it worth three articles on the Mail website in four days?
The Mail clearly had sympathy with the (ahem) embarrassed banker. After all, how could it possibly lecture anyone about ogling pictures of Miranda Kerr?
In the first article about the incident, on 2 February, the Mail included two pictures of Kerr wearing very little. Just so you too could see the photos the 'hapless worker was feasting his eyes on'.
But regular Mail website watchers wouldn't have needed the reminders. They had published those same two pictures, with two others from a GQ shoot, on 30 January.
Which was a handy reminder for those who missed the very same pics in a Mail article about the very same shoot on 21 January.
And then there was the eighteen bikini photos spread across two articles on 26 January.
Perhaps the Mail could explain how much 'ogling' goes on in their offices when they're wondering which photos of nearly-naked women to publish?