In the television advert that played far too often on Saturday, he said:
'Inside tomorrow's Mail on Sunday I will name Britain's top 100 celebrities. I know them all.'
But, having placed David Beckham as number two on the list, he wrote:
Let's be brutally honest here: I'm not a massive fan of Beckham personally. I've never met the guy, and don't really care if I ever do.
So it appears Piers said something that wasn't entirely true.
Who'd have thought?