Over the top. Pushing the boundaries of deceny. Soft-porn style:
It's supposed to be an advertisement for her new fragrance Royal Desire.
But the commercial for Christina Aguilera's latest perfume looks more like a low budget soft-porn film as the newly-single pop star shows off her curvaceous figure.
Showcasing her ample cleavage in a very low cut dress and writhing in a chair in ecstasy as she sprays the perfume across her chest, the singer's ad may be a bit too risque for her younger fans.
But it's not too risque for her, ahem, older fans working at the Mail.
The accompanying article - little more than free publicity for the scent - contains no news content but does include six stills from the sixteen-second advert and, at the end, they even embed the not-at-all boundary-pushing video:
Mary in Belfast sums up the Mail's over-reaction perfectly:
(Hat-tip Press Not Sorry)