The Daily Express is calling on the Government to move UK time forward by an hour permanently, bringing the country into line with much of the rest of Europe.
Bring Britain into line with Europe? You don't hear that very often from the Express.
The campaign launched with a bit of a whimper when the most vocal media opposition came from the, err, Scottish Daily Express.
Well, tonight the clocks will be put back an hour. As the Express hasn't got its way, it's claiming the country is going to plunged into 'chaos':
Britons face a day of chaos tomorrow as the clocks turn back an hour, plunging the country into evening darkness.
A third of us will oversleep, 20 per cent will wake up to a cold house after forgetting to change the central heating timer and one in eight will arrive at work late over the coming days.
That's a few minor inconveniences for a minority of people. It's not 'chaos'.
But how come the Express hasn't go its way? After all, on Thursday they were claiming that '29 million people' supported their 'crusade':
As Atomic Spin observed:
Wait, 29 million? That sounds a bit much, surely? The turnout at the last general election was only 29.6 million – are you telling me as many people care about the Daily Express‘s “crusade” as care about national politics in general?
Well, no. Of course not. What the Express did was take a poll that found 58% of people supported their plan, worked out what 58% of the population (of England, it seems) is, and then claimed that many people therefore backed their cause.
The Express also claimed:
Concerns are also mounting about children walking home in the dark and the danger of personal injury, with one in four people saying they feel more at risk as evenings draw in.Atomic Spin points out:
In addition, some 36 per cent – 17.7 million people – believe there is an increased chance of road traffic accidents, and one in four also insist they feel more at risk from burglary.
In other words, 3 in 4 do not feel more at risk, 64% of people did not say they believed there was an increased chance of road traffic accidents, and 3 in 4 do not feel at risk of burglary.
On Monday, the paper's editorial said:
Next week we’ll put back the clocks and plunge properly into winter.
It’s a gloomy prospect so no wonder support is growing for the Daily Express crusade to stop this wholly detrimental annual ritual.
Is support 'growing' for the Express' crusade? Well, the latest poll quoted by the paper shows support at 58%.
Alas, a poll conducted the day after the crusade was launched showed support at, err, 60%.