To tempt in new readers, last Sunday it offered readers a free pink travel hairdryer "worth £15" in an offer heavily trailed not just in the Sun, but also sister paper the Times.
The very same pink travel hairdryers, in fact, which were heavily trailed to be given away with the 10 July edition of the News of the World last year - until that turned out to be the last edition ever, and the offer had to be abandoned...
They have evidently been sitting in a warehouse somewhere ever since...fortunately...they featured the branding of the colour supplement 'Fabulous', which now accompanies the Sun on Sundays.
But, once again, things haven't quite gone to plan:
News Group Newspapers (NGN) has identified a potential safety issue with the Fabulous Travel Hairdryer (Model number FB-0307A) offered for free in The Sun between April 29th and May 12th, 2012.
Despite rigorous quality control procedures, it has been brought to NGN’s attention that in some instances this product may pose a risk of personal injury or even electrocution due to faulty wiring.
If you claimed this product from Tesco on Saturday May 5th, 2012, PLEASE STOP USING IT IMMEDIATELY and return the product via the following FREEPOST address.
(Via Tom Savage on Twitter)