Star's ad campaign for Big Brother begins

The front of today's Daily Star claims there is a 'Fury over Big Bro live sex show':

The article, by Peter Dyke, begins:

Big Brother bosses will spark a major controversy by screening a live sex show in the house.

A 'live sex show'? On Channel 5? Rather than on one of Richard Desmond's 'other' channels?

It sounds unlikely. And as the article goes on, it becomes clear this is hype:

Producers unveiled the luxury Las Vegas-style BB13 house yesterday and it contains the ultimate kinky bedroom.

They have cordoned off two double beds and surrounded them with mirrors and lighting.

It is a clear hint they want the randy wannabes to couple up and put on a rompathon.

So there is no 'live sex show'. And even if there was a 'live sex show' when Big Brother starts next month, broadcasting rules would limit what Channel 5 could show anyway.

Is there any 'fury', as claimed in the front page headline? No. The article does not name, or quote, any furious person or organisation.

So no live sex show and no fury. It is another of those headlines that editor Dawn Neesom would say was 'eye-catching' rather than true.

This is simply about one of Richard Desmond's papers plugging a show on one of his TV channels. Dyke remembers to give the date and time of the broadcast of the first episode of the new series.

It's not the first time the Star has misused 'live sex show'. On the front page on 3 December 2008, it claimed Britney Spears had performed a 'live sex show' on TV when in fact she had simply done a song-and-dance routine on Good Morning America.

And trying to sell Big Brother (and copies of the paper) on it's sex content isn't exactly a new tactic for the Star either. Housemates will 'strut their naked stuff' or the programme will be 'full of naked romps' or it will be the 'sexiest Big Bro ever'. So for today's paper to claim this is a 'shock plan' is nonsense. It's the same tired old 'plan' that the Star claims is afoot every year.

Helpfully, MailOnline's JJ Anisiobi has joined the ad campaign, copying-and-pasting the Star's article into a 'story' which claims the series is already 'courting controversy'.