Soon after this front page emerged last night, Gary Lineker took to Twitter to deny he had ever said the England team were 'losers':
'Only says this in the headline, the story itself does not suggest this is your quote'.
Like when they said Simon Cowell was 'dead' - it only said this in the front page headline, the story itself didn't actually say he was dead.
And when they ran the front page headline 'Cowell: My feud with Cheryl' which included the actual quote 'we haven't had a fight'.
And when they said a celebrity couple had 'kissed and made up' in a front page headline, when the story itself said no such thing.
And so on...
This morning, Lineker added:
When she appeared before the Leveson Inquiry, Star editor Dawn Neesom refused to admit the 'Cowell is dead' headline was complete rubbish, saying instead:
you only have a finite amount of words you can fit on a page 1 as a headline...it was designed to be an eye-catching headline.
(Hat-tip to Martin Baker)