Or wasn't, as was fairly obvious from the very start to all but some stupid believe-any-anti-English-fairy-story tabloids:
A mother who claimed her two-year-old was ordered off a bus for wearing an England shirt has been branded a liar...
First Bus commercial director Paul De Santis said: "We have interviewed every single driver in the vicinity at the time and have not been able to find anyone who knows anything about the incident or who matches the description given to us.
"The complainant also stated she went to the office in Newcastle later that day and reported the incident.
"We can't find anyone who knows of any report and we did not have a lady on duty that day like the complainant said."
Miss Fardon was also asked by the bus company to provide details of witnesses.
But the firm says it has been unable to contact two of them, while the third gave information which conflicted with what Miss Fardon said.
Mr De Santis added: "I have come to the conclusion that, particularly from the point there was no Eastern European driving the services on the day in question, that the incident did not happen. Nothing we have subsequently done in terms of contacting drivers and speaking to witnesses has changed that."
And if all that wasn't enough, and just to make absolutely clear this story was complete rubbish from the start:
Miss Fardon has now withdrawn her complaint.
And the result:
Mr De Santis added: "There have been one or two unsavoury incidents with our members of staff over the incident. We are very concerned that this has caused that and our drivers are not happy their reputation has been damaged. We now want to draw a line under this and get on with doing our job."
And that is what happens when the media helps to spread lies.
It's interesting that several comments both on this blog picked up that the mother was called Sam Fardon and that someone with the same name, of the same age, from the same area had been in trouble with the police (for stealing) in 2004.
Yet so-called journalists such as Fay Schlesinger, who wrote up the story for the Mail, didn't bother doing any checking on either her or her story.
Back on 27 May, this blog argued that the Mail, Mirror and Star - who wrote about Fardon's original claims - should have followed-up with the results of First's investigation.
Now the story has been completely debunked, and the woman has withdrawn her complaint, it would be inexcusable for them to avoid telling their readers that fact.
(Hat-tip to Adrian)