Yesterday, the Mail on Sunday ran this stunning exposé, unbelievably credited to two journalists:
Yes, they really managed to squeeze 120 words out of a woman wearing her daughter's hat to Ascot.
But the website of the Telegraph - Newspaper of the Year, remember - thought it was a good enough story to repeat:
They won't be winning any prizes for second-hand stories about second-hand hats.
(Hat-tip to Jim Hawkins)