Yes. Thank God:
After ten years, the Big Brother freak show is nearing its last hurrah. But first there's one last set of oddballs to put up with.
'Put up with'?
But what the Mail is actually doing is pretending it hates Big Brother while wallowing in every single moment and making sure its readers don't miss a thing.
So their homepage currently looks like this:
And they have an article spread across pages 20 and 21 of the newspaper, with the same 'thank God' headline, which provides pictures and short descriptions of each of the thirteen contestants.
Why give so much coverage to people it claims it can only just about tolerate?
Oh, and then there is:
In fact, the Mail website is so appalled by having to 'put up' with this programme that it has made a banner specifically for it:
This is, of course, typical of the Mail.
They like to claim that the sex in True Blood, or the jokes of Chris Moyles, or the sex in Belle de Jour, or a 'sickening' fight, or Kelly Brook's 'cavorting' with a porn star are all absolutely disgraceful, but then helpfully provides lots of pictures and/or detailed descriptions of them.
And for next 13 weeks, they will feign a superior attitude about Big Brother. They will sneer and look down their nose, but at the same time, they'll be gleefully reporting - and showing pictures of - everything. Beginning with one contestant:
stripping to a pair of lacy pink knickers late last night. The 23-year-old hair stylist...couldn't resist showing off her enviable figure.
Going by the rest of the Mail's leering, Heat-like website, it seems unlikely they find that difficult to 'put up with'.