Take this quote from a Mail on Sunday editorial on 25 October 2008:
It is astonishing to discover that this torrent of verbal sewage was pre-recorded, approved by a nameless 'senior executive' and then deliberately allowed to go out on the air.
Quite so. So would the Mail like to name the 'senior execuitve' who gave the go-ahead to Moir's torrent of written sewage?
Moir, of course, has issued a feeble 'response' but there was no hint of an apology from her. Or from the paper. Surely the Mail wouldn't accept a failure to apologise if others caused offence?
Many of us would much enjoy the sight of Mr Ross and Mr Brand offering a five-star grovelling apology, with BBC Director General Mark Thompson at their side.
Change the names for Moir and Paul Dacre, the Mail Editor, and yes, we'd very much enjoy that sight, thanks.
Mail columnist Stephen Glover was also up in arms, asking:
How could a man of such high morals preside over the BBC's descent into the gutter
Is he equally worried about the Mail's descent into the gutter under Dacre who regards himself as highly moral, despite the filth his newspaper all too often spews out?
Of the BBC DG, Glover added:
His statement was certainly everything one might have wished for, referring as it did to 'a gross lapse of taste that has angered licence payers', but it had to be wrung out of him.
Obviously there will be no such trouble extracting such an admission from Paul Dacre over Moir's 'gross lapse of taste that has angered readers', or Glover will surely be the first to complain. Won't he?
He also wrote:
The BBC still pumps out many programmes that offend against decency and taste, and are often particularly offensive to women.
Now who could quibble with this slight change to that sentence:
The Mail still pumps out many articles that offend against decency and taste, and are often particularly offensive to women.
Anyone? No, thought not. No doubt Glover will be taking exactly the same line in his media column in the Independent on Monday...
Of course Richard Littlejohn also weighed in:
This was the week decent people stood up and cried, like Peter Finch in the movie Network: 'We're mad as hell and we're not going to take it any more.'
We don't have to take it lying down. This has been a stunning victory for common decency over the self-appointed, self-obsessed, metropolitan narcissists who control so much of our public life.
At last, the secret people of England have spoken.
We will wait with baited breath to see if he thinks the same thing happened yesterday.
On 30 October, a Mail editorial gloated:
It's been a painfully slow business, but yesterday the BBC finally woke up to the huge offence it has caused by broadcasting the puerile obscenities of Jonathan Ross and Russell Brand.
The long-overdue decision to suspend the pair, followed by Brand's resignation, was a small victory for decency - and for licence-fee payers whose feelings the Corporation has insulted for far too long.
So how long before the Mail - which aside from the Moir statement has said nothing - finally wakes up to the huge offence it caused? Will it suspend Moir, who so many people think has insulted common decency?
This is, after all, reportedly the most complained about article in British newspaper history. That's some achievement and not one to be brushed off lightly.
In those circumstances, how can Dacre continue to Chair the Editor's Code Committee, which oversees the Code of Practice policed (ahem) by the PCC. He must be made to consider his position there, or it makes the PCC an even bigger joke than it already is.
The same editorial suggested:
Now he has finally broken off his holiday, Director-General Mark Thompson must address these questions with all urgency.
To which we ask - where is Paul Dacre and when is he going to address the questions raised by Moir's column?
The Mail also claimed:
when grotesque mistakes are made, nobody takes responsibility.
Moir certainly didn't take responsibility, choosing instead to lash out at mischievous gay activists who hadn't read her hateful article in full. So who at the Mail will?
The following day, another Mail editorial delighted in action taken by the BBC Trust:
After a week of prevarication, the BBC faced up to its responsibilities yesterday.
Well, that's one day of prevarication from the Mail, and counting...
The Mail added:
Lesley Douglas, the Radio 2 controller who recruited Brand and was ultimately responsible for the broadcast, rightly resigned.
So the person who was ultimately responsible did the right thing and resigned? Over to you then, Mr Dacre...