Saturday, 1 May 2010

Why do our young worship 'celebs'? asks pedlar of celeb crap

Why do our young worship 'celebs'? asks the Express on its front page today. That question comes just below a money-off offer for celeb magazine OK! and a picture of celeb Kerry Katona who hasn't actually been in the (serious) news recently. Or ever.

Why do our young worship 'celebs'?

The Express' proprietor is Richard Desmond, who also owns the Daily Star.

In the last week, the Daily Star's front pages lead stories have been about Kerry Katona, Jordan, Steven Gerrard and his wife, Jack Tweed, Kerry Katona, Jordan and (shock) Jordan.

Desmond also owns OK! Magazine, whose tagline is 'First for celebrity news'. You can get £1 off OK! with a voucher in today's Express. Northern and Shell, Desmond's company, says:

OK! now dominates the British celebrity market and is on its way to becoming first for celebrity news worldwide.

New! Magazine is also part of the Desmond stable and is also full of cheap celebrity gossip and is another waste of good trees. The current issue of New! has Katona, Jordan and Victoria Beckham on the front.

And then there's Star magazine, which is also owned by Desmond. Its website has the tagline 'The hottest celeb website!' (they like their exclamation marks, don't they?). The current issue has Jordan, Beckham and Cheryl Cole on the cover. Desmond's company website says:

Star readers look for exclusive, unposed pictures that show celebrities enjoying life to the full in their own environment... Star is building sales as young women desert more conventional women's magazines for a celebrity-based alternative.

Yes. Why do our young worship 'celebs'?

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